Helpline: +92 302 9215535
Fair & Lovely, now known as Glow & Lovely in many markets, is a popular skincare brand known for its range of fairness creams. Initially launched in 1975 by Hindustan Unilever Limited, this cream has been marketed predominantly in South Asia, the Middle East, and parts of Africa. The product is designed to lighten and brighten the complexion, offering a radiant and even skin tone. It is enriched with multivitamins, including vitamin B3 (Niacinamide), C, and E, which are claimed to reduce pigmentation, spots, and blemishes, providing a visibly fairer skin. The cream typically has a smooth, non-greasy texture, making it suitable for various skin types. It is often used as part of a daily skincare routine, applied after cleansing the face. Besides its core promise of skin lightening, Fair & Lovely also claims to provide sun protection with SPF, moisturizing properties, and sometimes includes antioxidants to combat environmental damage.